Osthoro's Growing Wearable Watch "Fashion Line" Merges Technology & Style

May 20, 2016

 

 

Tech companies tend to prioritize functionality, not style, in their products. The significant 2016 uptake in Osthoro's wearable watch faces for Android signals that style is big business.

 

The wearables market has largely been focused on function, not form. However, knowing that style is a top consumer driver, wearable watch app company Osthoro has a unique vision to leverage technology so that consumers have a choice. They can wear whatever watch style fits their personality and the occasion, and change as often as they like. Osthoro's unique offering, which was greatly expanded in 2016, has caught the attention of top notch media outlets such as MarketWatch, Bloomberg BusinessWeek, Boston Globe, FOX, ABC, NBC and CBS. At the close of Q1, the company announced downloads of 60,000 and 11,000, respectively, for its top two most popular styles, and is estimating 30% growth across the line by the end of Q2.

That’s not to say that the technology industry hasn’t at least dabbled in fashion a bit: iPhones have more recently been available in interesting colors and there are some limited style choices in the fitness wearables category. However, Imtiaz Ahmed, CEO of Osthoro, approaches this space from a completely different perspective: “Our mission is fashion first, thus we have several different designs - a watch 'fashion line' of sorts - unlike the competition, who offer a few options as an afterthought. After all, research shows that style is a high priority for consumers. There’s clearly an unmet need when it comes to style and technology.”

This is clever. If you’re a sophisticated executive, having the Executive Navigator face can give the impression of worldliness when taking clients on a golf outing. For high powered business meetings, Executive Gold is probably the right choice for an image that will set him up for success. They’ve even got Silicon Valley covered: envision savvy techies at the incubator kicking off the week with the Cyber watch face, and then switching to Electric Energy just in time for the weekend. The list goes on, hence Osthoro’s “fashion line” mentality for wearable watches, versus the old-school “wallpaper” mentality.

Osthoro watch faces are available for most round & square smartwatches including: Sony smartwatch, Moto 360, Asus zenwatch, LG watch, Huawei Watch and more, with aggressive expansion in style choices and hardware compatibility planned for 2016.

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